Partner Benefits

Join a Powerful Collective Driving Saskatoon’s Visitor Economy

Saskatoon Destination Marketing Hotels (SDMH) is a dynamic network of hotel partners working together to increase visitation, maximize revenue, and grow Saskatoon’s hospitality industry. As an SDMH partner, you become part of a collective that drives business to your property, expands your market reach, and strengthens your capacity to host major events. 

Why Partner with SDMH? 

Business Development & Direct Sales Opportunities

  • Fill Your Rooms with High-Value Visitors 
    SDMH secures large-scale business events, conventions, and sporting events that generate thousands of room nights annually, delivering direct revenue to your hotel. 
  • Access Global Networks & Exclusive Sales Missions 
    Connect with a vast network of meeting planners, event organizers, and sport associations. Gain exclusive opportunities to travel with SDMH, meet prospective clients, and grow your business beyond Saskatoon. 
  • Engage with Key Decision-Makers 
    Participate in monthly General Manager meetings and direct calls with key officials to stay ahead of industry trends and capitalize on new business opportunities. 

Marketing, Training & Recognition

  • Destination Marketing That Works for You 
    SDMH partners benefit from targeted domestic and international campaigns, digital promotions, and social media amplification—driving direct bookings and increasing visitor demand for Saskatoon. 
  • Exclusive Saskatooning Training 
    Elevate your front-line service with complimentary Saskatooning Training, a destination training program that ensures your team is ready to provide exceptional visitor experiences that encourage repeat travel. 
  • Celebrate Excellence at the SDMH Annual Awards 
    Recognize and celebrate your outstanding staff by nominating team members for prestigious awards at our annual industry event. 

Advocacy, Leadership & Industry Growth

  • A Voice in Shaping Saskatoon’s Tourism Future 
    SDMH actively advocates on behalf of hotel partners with municipal, provincial, and federal decision-makers to secure policies that strengthen Saskatoon’s visitor economy. 
  • Innovative Visitor Experience Initiatives 
    From event transportation solutions to experience development, we create and support value-added initiatives that enhance guest experiences and increase overnight stays. 
  • Diversity, Sustainability & Reconciliation Leadership 
    We are proud champions of Truth & Reconciliation, Diversity & Inclusion, and sustainable tourism, ensuring our sector evolves with a vision for the future. 

Be Part of Saskatoon’s Hospitality Powerhouse 

Join a network of like-minded leaders, grow your room nights, increase revenue, and strengthen your hotel’s capacity to host world-class events. 

Become an SDMH partner today and shape the future of Saskatoon’s visitor economy!