Purpose Statement
Our Purpose
Saskatoon Destination Marketing Hotels exists to strengthen Saskatoon’s visitor economy by bringing together many of the city’s leading hotels under a shared commitment to quality, collaboration, and long-term investment in tourism.
We believe great cities are built on great hospitality. When visitors stay longer, attend events, and experience Saskatoon at its best, our entire community benefits.
SDMH serves as the collective voice of hotel leaders who choose to invest in Saskatoon’s growth as a destination. Together, we support the promotion of the city, the attraction of major events, and the development of a strong, competitive tourism sector.
What We Stand For
We work to maintain a healthy business environment for hospitality and tourism in Saskatoon through advocacy, partnership, and investment in destination marketing.
Our member hotels represent thousands of rooms, thousands of jobs, and a significant share of Saskatoon’s visitor economy. They are established operators who hold themselves to high standards of service and professionalism.
As a voluntary, not-for-profit organization, SDMH is accountable to its members and grounded in their success. When our hotels succeed, Saskatoon succeeds.
Our Focus
SDMH works to:
- Support initiatives that drive overnight visitation through business events, conventions, sport, and leisure travel
- Build strong relationships that attract visitors nationally and internationally
- Support destination sales efforts through close partnership with Discover Saskatoon
- Encourage collaboration and knowledge sharing among member hotels
- Promote the value of hospitality and tourism to Saskatoon’s economy
- Represent hotel interests in discussions with government, media, and industry partners
- Keep members informed on issues that affect the hospitality sector
- Provide hotel-sector representation within Discover Saskatoon and related organizations