What We Do
Saskatoon Destination Marketing Hotels (SDMH) is a powerful collective of premier hotels that drive the city’s tourism economy, positioning Saskatoon as a must-visit destination for business, sport, and leisure travel. By working together, SDMH hotel partners play a pivotal role in attracting world-class events, inspiring travel, and elevating Saskatoon’s reputation on the global stage.
A Collective Commitment to Growth
The hospitality industry fuels the visitor economy, and SDMH partners are at the forefront of this success. Through a voluntary Destination Marketing Program (DMP), participating hotels contribute a portion of their revenue to fund strategic marketing, event attraction, and visitor services. This investment directly empowers Discover Saskatoon—our partner Destination Management and Marketing organization—to forge key partnerships and secure high-impact opportunities that bring wealth, well-being, and recognition to Saskatoon.
Driving Impact Through Partnership
The strength of SDMH lies in its commitment to collaboration. By leveraging collective resources, SDMH and Discover Saskatoon work together to:
- Attract Large-Scale Business Events & Conventions
Securing national and international conferences that generate thousands of room nights and position Saskatoon as a leader in hosting excellence.
- Bring Major Sporting Events to the City
Partnering with local, provincial, and national organizations to host sports tournaments, championships, and recreational events that drive hotel occupancy and economic activity.
- Amplify Saskatoon’s Brand Through Strategic Marketing
Investing in compelling tourism campaigns that inspire travel and drive direct bookings, ensuring Saskatoon remains top-of-mind for visitors.
- Foster Destination Innovation & Event Incubation
Supporting the development of unique and iconic events that extend visitation beyond peak seasons, growing Saskatoon’s reputation as a vibrant and dynamic city.
- Enhance Visitor Services & Experience Development
Providing front-line services that ensure every visitor’s stay is seamless, enjoyable, and inspiring—encouraging return travel and long-term advocacy.
A Model for Success
Like leading tourism destinations across North America, Saskatoon’s Destination Marketing Program is a proven model for a flourishing visitor economy. Every dollar contributed by SDMH partners is leveraged to expand opportunities, elevate Saskatoon’s global profile, and drive sustainable economic impact.
Saskatoon Destination Marketing Hotels are not just places to stay—they are the foundation of our city’s tourism success. Through their vision, investment, and partnership, they empower Discover Saskatoon to build international relationships, secure high-value events, and enhance the city’s economic prosperity.
Together, We Welcome the World to Saskatoon.